Common Misconceptions About Real Estate Videography Pricing

Did you know that listings with videos get 403% more inquiries than those without? 

That’s why 73% of homeowners prefer agents who offer video marketing. In the real estate world, visual appeal is crucial, leading to a demand for high-quality videography.

However, some agents and companies still see professional videos as an unnecessary expense. 

Sure, they might feel like a costly investment for your business. However, real estate videography pricing isn’t the only factor you should consider when developing your marketing strategy.

That’s right. A well-designed real estate video will amplify your ROI. 

But that’s not all.

Want to know more?

Let’s debunk some of the common myths about real estate videography pricing. And while we’re at it, let’s also address the most common concerns our clients have before working with us. 

Myth # 1: Real Estate Videography is Expensive

One common misconception is that real estate videography is a lavish expense that only high-budget properties or extravagant marketing campaigns can justify.

Debunking the myth

There’s no denying it, professional videography services come with a price tag. But a meticulously crafted real estate video will bring tremendous value. That’s right. A well-produced real estate video will enhance the appeal of the property you’re marketing because it’ll tell a compelling visual story. It will immediately immerse the buyers into the property. And it’ll immediately immersed them into the lifestyle they’d be able to experience if they were to buy. They’ll be able to connect with the property and imagine themselves living there. And creating this emotional connection will ultimately lead to quicker sales and higher returns on investment.

So, consider real estate videography an investment rather than an expense. The faster and more lucrative sales you’ll make will outweigh the upfront cost.

Myth # 2: You can use a DIY video

Some believe that shooting their property videos using a smartphone or basic camera is a cost-effective alternative to professional videography services. 

Debunking the myth

Sure, DIY videos can help you spread the word about your property. And they help you avoid more costly real estate video pricing. The issue with shooting and marketing a DIY real estate video is that it won’t look professional. These videos often lack the polish, cinematic quality, and storytelling finesse that videographers offer. What’s more, videographers often work with a team of marketers. These professionals have the expertise, equipment, and editing skills to create compelling videos highlighting a property’s unique features. And they also know what makes buyers tick. In other words, they know how to capture the attention of potential buyers and appeal to their needs. 

A DIY video, on the other hand, will send a negative signal to potential buyers. It’ll look amateurish and might reflect poorly on your brand. Especially if your competitors are already investing in professional-looking videos. Real estate videography pricing could be a small price to pay to stay in the game and boost your reputation in the industry.

Myth #3: All Property Videography Services Are Equal

Another misconception is that all real estate video services are created equal. And this, in turn, leads people to believe that real estate videography pricing should be the same across the board. 

Debunking the myth

Just like with anything, quality differs between videographers and creative agencies. Naturally, the difference in quality is reflected in the pricing structure. Real estate videography pricing takes into consideration several factors like:

• Expertise
• Experience
• Equipment quality
• Post-production skills. 

So, when shopping around for real estate videography services, always remember one thing;

Choosing a professional with a proven track record can make all the difference. By choosing an experienced videographer, you ensure that you receive a final product that meets and even exceeds industry standards. 

This means you can expect exceptional quality, attention to detail, and a final result that effectively showcases your property in all its glory. 

Investing in a skilled professional will ultimately pay off. It will allow you to promote your listing through high-quality videos that will enhance your property’s marketability. 

High-calibre real estate videos will help you:

• Attract quality buyers
• Build credibility
• Increase your market share 

Myth#4: Videography Only Adds Aesthetic Value

We’ve heard it before. Some clients believe real estate videography is only about making a property look good. It’s a nice-to-have because it helps showcase your property in its best light. However, this underestimates real estate videos’ broader impact on marketing and sales. 

Debunking the myth

Sure, real estate videos are designed to add aesthetic value. They’re designed to be visually appealing. They’re crafted to create a visual narrative that sticks in your viewer’s mind. But that’s not all they’re good for. Real estate videos are a strategic marketing tool. They engage potential buyers emotionally. They immerse them into your property through a digital cinematic experience simple images can’t replicate. The immersive experience created by a well-executed video can trigger a strong connection with viewers. And this, in turn, will drive them to visit and buy the property.

Looking for the Right Real Estate Videographer in Melbourne?

We hope this guide has shed some light on the reality behind real estate videography pricing. While we know the initial cost might seem intimidating, the long-term benefits make real estate videos a valuable asset. 

At DreamCube, we make it a point to ensure our clients maximise their investment. Our real estate video services combine: 

• Strategic marketing expertise
• Personalised storytelling
• Cinematic visuals 

This way, we guarantee high-quality videos every time. Rest assured that our team will work tirelessly to deliver the final product you deserve and maximise your results. 

Want to know more about our real estate videography pricing? 

Don’t hesitate to get in touch. We’d love to chat and see how we can help.